Global Search on an Enterprise Scale

Working on some global SEO projects at Autodesk -- worked out really well for Japan, still waiting for all the pieces to fall together for France. Important things: never underestimate the need for bilingual relationships. Top level domains, language itself, and geotargeting tools (if it's Google) are what search engines use to identify location, and I suspect that the language metatag and the W3 language information list will also come into play. If you have a centralized keyword list and assignments to agreed landing pages, then you can more easily research keyword data and identify the right local synonym.

• Search Engine Watch on the Global Website Presentation at SES New York
• Interview with Motoko Hunt about Global SEO