Choosing the Right Words = SEO Triumph

Wow -- last month, I suggested a one-word change on the homepage for a nonprofit that I work with. It was already part of a paid search ad set. Now it drives more traffic to the site than the URL, and is second most popular keyword in terms of referring traffic the site.

More proof that it's all about content, even if you don't have tons of text on your page.

The nonprofit is Lotus Outreach, they work with women and children at risk for human trafficking in India and Cambodia.

Global Search on an Enterprise Scale

Working on some global SEO projects at Autodesk -- worked out really well for Japan, still waiting for all the pieces to fall together for France. Important things: never underestimate the need for bilingual relationships. Top level domains, language itself, and geotargeting tools (if it's Google) are what search engines use to identify location, and I suspect that the language metatag and the W3 language information list will also come into play. If you have a centralized keyword list and assignments to agreed landing pages, then you can more easily research keyword data and identify the right local synonym.

• Search Engine Watch on the Global Website Presentation at SES New York
• Interview with Motoko Hunt about Global SEO