Social Media: It's Here, Get Used To It

Social media is here to stay. Because we’ve gotten too used to self-narrating and because there’s too many choices and too much marketing to possibly navigate without tons of peer input.

Okay, maybe that’s not the reason. But if we’re stuck in line or don’t know what to say to our boyfriend’s aunt’s neighbor, we can at least read a movie review from a trusted high school friend.

And journalists have a chance of writing again, providing they can do it in 140 characters and include keywords.

Basically, brands (personalities, small business and enterprise) have a new audience in a new channel where people haven’t become immune to marketing.

Proof: