Wow -- last month, I suggested a one-word change on the homepage for a nonprofit that I work with. It was already part of a paid search ad set. Now it drives more traffic to the site than the URL, and is second most popular keyword in terms of referring traffic the site.
More proof that it's all about content, even if you don't have tons of text on your page.
The nonprofit is Lotus Outreach, they work with women and children at risk for human trafficking in India and Cambodia.
The nonprofit is Lotus Outreach, they work with women and children at risk for human trafficking in India and Cambodia.
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