Interesting discussion today around what customers are looking for. Do they want a one-stop shop for software learning? Is that different than interest in the product? Are product, industry, or profession more important? Does customer interest set change drastically from before and after they buy a product? And where does a product feature description fall in that spectrum?
Once you have all of that information, you have the start of a content plan. That plan should be reflected in the name and core messaging. And be careful of the search confusion that can start around the name of a product or campaign - are there too many like brands out there? And do you own the related URLs?
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